About us

Performance Direct Business Insurance is a trading name of Grove & Dean Ltd, an independent intermediary which is authorised and regulated by the Financial Services Authority (FSA).

Performance Direct was formed in 1995. Together, Performance Direct and its parent company, Grove and Dean Ltd, now provide a full range of financial services, Grove and Dean as Independent Financial Advisors and Corporate Insurance Consultants, Performance Direct as Insurance Intermediaries. It is a family run business employing over 100 staff with offices and a purpose built call centre in Hornchurch, Essex.

With access to the latest computer and telecommunications technology, Performance Direct Business Insurance is able to provide all the time and cost saving advantages of modern systems and pass the benefits on to clients.

Our website allows clients to choose the policies best suited to their individual needs and to make informed decisions. They can then buy insurance, secure in the knowledge that Performance Direct Business Insurance's established customer service and claims network is just an email or phone call away.

Anytime, day or night, if you need to speak to someone, there's somebody to help.